Ivy Florence is owned and run by Jenna. Jenna’s great grandmother (Ivy Florence) taught all the women in her family everything about flowers. Her daughter, Jenna’s grandmother, was a florist and all the women in the family are keen gardeners with extensive flower knowledge. After leaving her job in events in 2010, Jenna trained and put her skills to the test and hasn’t looked back since.
She started off in her VW camper van, moving around to different locations selling posies and cut flowers. She soon became too busy with weekly orders that the van just was no longer practical. She then found a small shop in Lingfield, Surrey which she sold weekly blooms from and held popular floral workshops.
After running Ivy Florence for 4 years from the beautiful retail shop, Jenna became a mum to Freddie in the summer of 2019. With her newfound role she decided to take a step back from the retail side of flowers to give her more time at home. At the beginning of 2020 she closed her shop but continued to work on weddings, events and of course the odd seasonal wreath or two for her loyal customer base.
Now working from her home workshop in Buxted, East Sussex, Jenna now gives full attention to weddings and special events,
“My dream is to deliver the gorgeousness of flowers to people in as natural form as possible. Beautiful, stunning designs full of texture that make you gasp when you see them.”